Seiko Instruments Inc. (SII) Thermal Printer Division is a pioneer in high-performance, high-reliability direct thermal printing solutions. SII has shipped over 50 million units worldwide and is a global market leader in direct thermal print mechanisms. Direct thermal printers produce images by applying a heating element to specially treated paper. Unlike thermal transfer, dot matrix, and other technologies, no ribbons or toner are required, reducing operating costs. With very few moving parts, direct thermal provides exceptionally high reliability printing.